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About

Hi, I'm Paul.

I build durable React and TypeScript product systems and contribute across the stack where product work needs it: frontend architecture, API collaboration, Node.js tooling, type safety, performance, CI/CD workflows, and the engineering habits that make software easier to change.

I thrive at the messy intersections of design, engineering, and product. My center of gravity is React, TypeScript, and the front of the stack, but I am strongest when product work crosses boundaries: component architecture, type-safe APIs, tooling, standards, and the codebase choices that help a team ship with more confidence.

I'm an amplifier.

  • I help developers establish standards and quality across the stack.
  • I help designers systemize their vision into clean, scalable UI.
  • I help product teams build software that is easier to change, scale, and trust.
  • I mentor talent and build great teams.
  • I make products better.

Ready to chat?

Well ok then.

Let's talk

Resume

Frontend, full-stack, and technical leadership

I am a staff-level frontend and full-stack product engineer with a background in design, interactive media, SaaS product development, and engineering leadership. My work has centered on React, TypeScript, component systems, product architecture, performance, developer experience, and close collaboration across design, product, frontend, backend, and operations.

Download Resume

Full PDF available for recruiter and hiring-manager review.

SwiftlyBoise, Idaho

Staff Software EngineerAug 2024 — May 2026

  • Designed architecture and led development of a new CMS for a multi-tenant web platform.
  • Led delivery of a new digital circular platform from greenfield POC to production, including multi-tenant theming, geolocation-based store selection, interactive flyer viewer (zoom/pan), offers experience, and shopping list functionality.
  • Led a major performance initiative across the web platform, improving Lighthouse scores (35 -> 87) while modernizing data fetching and caching strategies.
  • Established reusable CI/CD and environment automation to enable scalable multi-tenant deployments (repo cloning/synchronization, Vercel project and domain automation, secrets and environment variable workflows).
  • Strengthened operational reliability through release/process improvements and documentation, reducing incident frequency and improving team throughput.
  • Implemented OpenAPI-driven type safety with Zod, reducing runtime defects by catching contract mismatches earlier and strengthening cross-team backend alignment.
  • Designed and shipped migration and validation tooling for large-scale recipe imports, improving data quality and accelerating retailer onboarding.
  • Platform architecture
  • Performance
  • Multi-tenant systems
  • Type safety
  • Deployment automation

Medical SolutionsBoise, Idaho

Staff Front End EngineerJan 2023 — Mar 2024

  • Architected and built the front end for a new clinician job search platform from the ground up using TypeScript, React, Remix, and Tailwind CSS.
  • Created a map-based search interface for exploring a nationwide database of traveling nurse positions.
  • Built content aggregation and normalization tooling with Node.js and Playwright to support natural-language search across multiple sources.
  • Assumed lead role in development of a new rewards platform designed to enhance clinician loyalty.
  • Simplified and standardized codebase, resulting in more flexible, better organized, smarter components.
  • Greenfield frontend architecture
  • Search UX
  • React / Remix / Tailwind
  • Node / Playwright tooling

WEVRBoise, Idaho

Senior Software EngineerAug 2022 — Jan 2023

  • Owned frontend development for a cloud platform helping 3D and VR creators to build, test, and launch virtual worlds and applications on real-time game engines.
  • Managed React, TypeScript, GraphQL, Apollo, and Next.js application work with a focus on integration and performance.
  • Partnered with UX to bring a design system to life as a new component system.
  • Product platform UI
  • React / TypeScript / GraphQL
  • Next.js
  • Design systems

TeamsenseBoise, Idaho

Senior Software EngineerJan 2021 — Jun 2022

  • Developed unified component systems with React and TypeScript, improving modularity and maintainability.
  • Simplified complex components and patterns, increasing development speed and UX consistency.
  • Developed hiring standards and interview challenges for frontend applicants; screened, hired, and onboarded designers and developers.
  • React / TypeScript
  • Component systems
  • UX consistency
  • Hiring
  • Mentoring

ClickBankBoise, Idaho

Senior Front End DeveloperDec 2018 — Jan 2021

  • Rebuilt user onboarding and dashboard experiences using React, GraphQL, Apollo, and Node, improving conversion rates.
  • Collaborated with product and design teams to codify a new UI language into a scalable component system.
  • Developed a new default order form that enabled checkout page customization and improved user experience.
  • React / GraphQL / Apollo / Node
  • Onboarding
  • Checkout UX
  • Design systems

SimplotBoise, Idaho

Senior Front End DeveloperDec 2016 — Dec 2018

  • Created a modular, component-based UI toolkit to standardize Simplot's web presence, improving consistency and reducing development time.
  • Standardized visual, interactive, and operational foundations for scores of digital properties.
  • Developed mission-critical applications for logistics, order fulfillment, and account management.
  • UI toolkit
  • Design consistency
  • Enterprise applications
  • Operational systems

Zeppelin IncBoise, Idaho

Co-Founder / CTOOct 2013 — Oct 2017

  • Co-founded a SaaS travel-tech company focused on travel search, exploration, planning, and booking.
  • Developed a multi-tenant hotel booking platform and a themeable e-commerce platform for activity- and reservation-based businesses.
  • Designed UX/UI for both products.
  • Led product feature planning.
  • Developed front end functionality utilizing the MEAN stack (Mongo, Express, Angular, Node).
  • Managed offshore development teams, ensuring timely product delivery and maintaining quality standards.
  • Founder / CTO
  • SaaS product development
  • Multi-tenant platforms
  • UX/UI
  • Engineering leadership

Kingbird CreativeBoise, Idaho

OwnerFeb 2009 — Oct 2017

  • Secured high-value contracts and long-term partnerships through creative and technical solutions.
  • Created CMS-driven sites specializing in responsive design for the emerging mobile market.
  • Designed, developed, and animated award-winning interactive media.
  • Translated user needs and client goals into high-impact user experiences.
  • Independent consulting
  • Client delivery
  • Responsive web design
  • Interactive media
Education

University of Idaho

Moscow, Idaho

B.S., Communication / Advertising

Technical Skills
  • React
  • Remix
  • TypeScript
  • Tailwind
  • Shadcn/UI
  • Node.js
  • Next.js
  • HTML
  • CSS
  • JavaScript
  • SASS
  • LESS
  • GraphQL
  • Material-UI
  • Chakra-UI
  • Bootstrap
  • Git

Services

How can I help you?

These are the staff-level engineering strengths I bring to frontend and full-stack product roles. They are also the areas where I can help through focused project or fractional work under Kingbird Creative.

I tend to create leverage where product, design, frontend architecture, APIs, tooling, and team practices overlap: clarifying patterns, strengthening code quality, making systems easier to change, and helping teams ship better software with less friction.

Frontend Architecture & Product UI Engineering
I build complex product interfaces that are clear for users, maintainable for engineers, and resilient as requirements change.

Good Fit

  • Greenfield product frontends
  • Complex search, workflow, dashboard, commerce, or platform UI
  • Teams that need product and interface judgment, not just ticket implementation
  • Applications where UX quality, maintainability, and performance all matter

Proof

  • Swiftly digital circular platform and CMS
  • Medical Solutions clinician job search and map-based search
  • WEVR cloud platform for 3D and VR creators
  • ClickBank onboarding, dashboard, and checkout experiences
  • React
  • TypeScript
  • Remix
  • Next.js
  • Tailwind
  • Responsive UI
  • Accessibility
React / TypeScript Application Modernization
I help teams improve React and TypeScript applications so they are easier to understand, safer to change, and better prepared for scale.

Good Fit

  • Product teams slowed down by messy frontend architecture
  • React applications with inconsistent patterns
  • Teams modernizing data fetching, routing, caching, or component composition
  • Engineering organizations that need stronger type safety and developer experience

Proof

  • Swiftly Lighthouse scores improved from 35 -> 87
  • Swiftly data fetching and caching modernization
  • Medical Solutions codebase simplification and standardization
  • Teamsense component simplification for speed and consistency
  • React
  • TypeScript
  • Performance
  • Refactoring
  • Data fetching
  • Caching
  • Developer experience
Design Systems To Component Systems
I help teams turn design systems into extensible component systems that preserve design intent while giving engineers clean, reusable building blocks.

Good Fit

  • Product teams with strong design direction but inconsistent implementation
  • Designers who need a technical partner to systemize UI patterns
  • Engineering teams that need reusable, well-structured components
  • Organizations trying to reduce design drift across products or teams

Proof

  • Teamsense unified component systems with React and TypeScript
  • ClickBank scalable UI language and component system
  • Simplot modular UI toolkit for many digital properties
  • WEVR design system partnership with UX
  • Design systems
  • Component libraries
  • UI toolkits
  • Design tokens
  • Pattern libraries
  • UX consistency
Cross-Functional Platform Collaboration
I work well in the connective tissue between frontend, backend, design, product, operations, and QA, especially around API contracts, data shape, validation, and type safety.

Good Fit

  • Teams where frontend and backend integration keeps producing friction
  • Products that need clearer API contracts and safer data boundaries
  • Cross-functional teams that need someone who can translate between disciplines
  • Organizations that need frontend leadership in platform decisions

Proof

  • Swiftly OpenAPI-driven type safety with Zod
  • Swiftly backend alignment around API contract mismatches
  • Medical Solutions Node.js and Playwright normalization tooling
  • ClickBank React, GraphQL, Apollo, and Node product work
  • API collaboration
  • OpenAPI
  • Zod
  • Type safety
  • GraphQL
  • Apollo
  • Node.js
Developer Tooling, Workflow Automation & Code Quality
I care about the invisible systems that make visible product work better: CI/CD, local workflows, validation tools, documentation, release practices, and consistent code patterns.

Good Fit

  • Teams with repeated manual deployment or environment setup work
  • Codebases with inconsistent formatting, linting, or review standards
  • Product teams that need import, migration, validation, or internal workflow tools
  • Organizations trying to improve reliability without adding heavyweight process

Proof

  • Swiftly reusable CI/CD and environment automation
  • Swiftly repo synchronization and Vercel project/domain automation
  • Swiftly release/process improvements and documentation
  • Medical Solutions Node.js and Playwright data tooling
  • CI/CD
  • Vercel automation
  • GitHub Actions
  • Environment workflows
  • Release process
  • Validation tooling
  • Code quality
Technical Leadership & Team Amplification
I mentor engineers, collaborate across functions, set standards, help teams make technical decisions, and bring calm structure to messy product and engineering problems.

Good Fit

  • Teams that need a senior/staff engineer who can lead without becoming a pure manager
  • Organizations hiring or leveling frontend engineers
  • Product groups that need mentorship, standards, and practical direction
  • Early or mid-stage teams that need founder-minded engineering judgment

Proof

  • Teamsense hiring standards, interview challenges, screening, hiring, and onboarding
  • Zeppelin co-founder / CTO experience
  • Kingbird Creative client leadership and long-term partnerships
  • Staff/senior roles with cross-functional delivery and technical planning
  • Mentorship
  • Hiring
  • Technical leadership
  • Staff engineering
  • Product planning
  • Team standards
Multi-Tenant Product & SaaS Platform Work
I have hands-on experience building product systems where theming, configuration, deployment, and customer-specific variation have to be handled deliberately.

Good Fit

  • SaaS products with tenant-specific UI or deployment needs
  • Platforms that need theming, configuration, and reusable product foundations
  • Teams moving from one-off implementations toward scalable product systems
  • Organizations balancing product flexibility with implementation discipline

Proof

  • Swiftly multi-tenant CMS and digital circular platform
  • Swiftly tenant theming, store selection, offers, flyer viewing, and shopping lists
  • Swiftly scalable multi-tenant deployment automation
  • Zeppelin multi-tenant hotel booking and themeable e-commerce platforms
  • Multi-tenant architecture
  • Theming
  • SaaS platforms
  • Product configuration
  • Deployment automation
  • CMS
  • E-commerce

Contact

Let's talk

I am currently open to full-time or contract senior/staff engineering positions and would be glad to talk about teams, products, and roles where my experience could be useful.

Looking for project or fractional work? That's available as well through Kingbird Creative, my independent consulting practice.

Email PaulLinkedIn